Introducing Lemonade

Who is Lemonade insurance and what makes them so innovative?

Lemonade is an Israeli American insurtech B-corporate company, that offers renter’s, homeowner’s car or pet owners, insurance policies including life policies. The company is known for using cutting-edge artificial intelligence and chatbots technology, to make the process of purchasing and managing insurance policies more convenient and efficient for customers. 

Reinventing the wheel, Lemonade is literally changing the world of insurance dramatically. Why? because upon signing-in, every new customer who gets new Lemonade policy of any kind, is asked to choose a certain charity, or select a non profit he/she/them care about, then once a year Lemonade collects all unclaimed money (up to 40%!) and give it to the nonprofit its customers chose. 

With charities such as Citymeals on Wheels, New Story, Robin Hood and American Red Cross, customers are empowered to make a difference and use their agency for good thanks to Lemonade’s business model. 

The Lemonade Giveback has grown over 3000% since their launch on 2017.  As of December 2022 Lemonade’s giveback donations are : $6,164,548

The innovative social impact of Lemonade and its insurtech values benefit its customers and society as a collective but also brings great financial benefits to the company itself. As consumers increasingly choose brands with a social purpose and insurtech drive, Lemonade is an exemplar of offering the right value proposition to the right market.